Website development is the comprehensive process of creating, developing, and maintaining websites and web applications, ranging from simple static pages to complex dynamic platforms. It involves a combination of frontend (user-facing), backend (server-side), and database management, using coding languages ​​such as HTML, CSS, and JavaScript.

SMM primarily means social media marketing, the practice of using social platforms (such as Facebook, Instagram, TikTok) to promote brands, attract customers, drive traffic, and increase sales through content creation, audience engagement, and paid advertising. It includes organic strategies (community building) and paid advertising, focusing on increasing brand awareness, customer loyalty, and achieving specific business goals.

A marketing strategy is a comprehensive long-term plan designed to reach potential customers, deliver a unique value proposition, and convert them into loyal customers. It outlines business goals, target audience, brand messaging, and competitive positioning to increase sales and market share.

A company brand is the overall perception, reputation, and emotional image of a business, while the logo is a specific, memorable visual mark (symbol, wordmark, or combination) that represents that brand. Effective design involves creating a simple, versatile, and timeless logo that aligns with the company's core values, mission, and personality

Video and photo content are crucial for digital engagement, with videos boasting higher engagement rates - often 10 times more than static content—and photos increasing, for example, Facebook engagement by 65%. Effective content requires a strong hook within the first few seconds, high-quality visuals, and alignment with brand identity.

Events and holidays are communal, seasonal, or religious celebrations designed to interrupt daily routines and honor traditions, history, or cultural heritage through shared rituals. They range from public holidays to elaborate festivals with specialized food, clothing, and customs.